Notes from the design team
One of the most alluring, yet fraught pitfalls in design is trying to do everything. If you’re a fan of the Simpson’s you might remember the episode when Homer meets his long lost brother, a car executive, and stumbles his way into designing a car. He puts absolutely everything he can think of into the car and the result is quite predictably a Frankenstein’s monster. It should have had something for everyone, but instead it was nothing for anyone.
With that in mind, we developed this mask around a single principle- tech fabrics are better. Tech fabrics offer huge advantages over cotton, which is why almost all performance apparel for sports are made with them. Not only do tech fabrics dominate our athletic apparel, they have also made their way into other parts of our wardrobes, including formal clothing like suits where they enhance comfort, withstand more abuse and maintain their freshness better between washes.
Additionally, our tech fabric allows us to pack a bunch of great invisible technology into the mask like water resistance, anti-odor and cool touch. More importantly, this material guides our thinking. It keeps us focused on performance, It drives us toward prioritizing breathability. It implores us to keep it ultra lightweight and minimal which in turn drives the minimalist aesthetic. It inspires us to use modern manufacturing techniques befitting of its strengths. The superiority of the tech fabric has allowed us to focus on performance and resulted in a truly unique mask.